Pay-per-click (PPC) marketing is in fact advertising on the internet in which advertisers pay the publisher when the advertisement is clicked on by the audience. It is also referred to as cost-per-click marketing. Essentially, in PPC marketing, your ads appear on other web pages and when a user clicks on it the advertiser pays a cost per click (CPC) at a fixed rate.
The more traffic you drive to your website, the more leads you create and thus leads to conversion into sales. It is a super tool for marketers who have a budget and can drive a reasonable traffic to their site which can result in sales.
FAQ's
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. It includes:
- Search Network with Display Select
- Search Network only
- Display Network only
- Shopping
- Video
- Universal app
This is an online marketing system where an advertiser bid for product promotion that appears below, side or above the search engine results. The high bids ads appear at the top of the listing page. The advertiser, however, charges only when clicks are made on the advertising.
It’s quite tough to get your site on page one for search results. With PPC ads, your website not only gets “front and centre attention,” but it is also displayed to customers who are looking specifically for your product or service. Plus, these eye-catching ads can be more affordable for small businesses compared to other types of advertising.
Every time a visitor clicks on the link, you need to pay a fee. For this, you can establish maximum cost as per the bid or an agreement with the PPC marketing service provider.
It is hard to guarantee the finals results and business profit using the PPC service. The search engine will ensure that you are visible when a visitor visits a website. PPC approach is an optimization effort.
The main difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that traffic coming from SEO (organic) is free while traffic generated from PPC is not free (as the name implies you have to pay a cost per click).
This is also the reason why you may sometimes see the terms organic search engine listings and paid search engine listings (or Paid Search Advertising – PSA).
Both SEO and PPC are part of Search Engine Marketing (SEM) which is one of the tools you can use as part of your overall Internet Marketing campaign.
To start a successful PPC campaign our expert team will help you.
- To determine your goal
- Define a budget
- Will make a list of finalized keywords
- Bid on the right keywords
- Create an attractive campaign
- Monitor your campaign closely